Thanks to a tremendous collaborative effort between CFED and leaders in the Assets & Opportunity Network, last Tuesday’s launch of the 2012 Assets & Opportunity Scorecard has raised up the concept of asset poverty in the national conversation about the financial security of American families.

More than 200 articles cited the data on the 127.5 million families who are living one crisis away from poverty. This coverage has raised awareness and is helping us make the case for why local, state and federal policies must take steps to combat asset poverty and rebuild prosperity in the United States.

Coverage can be seen in:

• National media outlets like the Huffington Post, the New York Times and Marketplace
• Local media outlets in 47 states, including television network news affiliates and local newspapers
• Online, among bloggers and journalists committed to promoting financial security

Through our collective efforts, policymakers, opinion leaders and the public better understand the concerns of the 43% of families who are liquid asset poor. We look forward to working with you to build on this momentum to further spread awareness about the financial security and opportunities for American families.

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