CareerSmall Business

Focus On Making Your Side Hustle Your Main Hustle

If You Want to Quit the Boring Job, Make a Plan

If you’re sick of juggling the daily grind, and you want to do what you love every single day of your life, it could be time to turn your side hustle into your main hustle and ditch the tedious job working for the crappy boss, but how exactly do you go about that? Here are some things that will help you get started.

Get training in side hustle

Some charities and organizations offer free or low-cost training in bookkeeping and regulations for people who want to start small businesses. If you can find one near you, you should make an effort to attend because the more you know about running a business, the easier it will be to transition into doing it full-time.

Ramp up your marketing efforts

If you want to turn your side hustle into your primary source of income, you will need to attract more customers, so it makes sense to start by ramping up your marketing efforts. Whether you take out paid ads on Google, start posting more on social media, or invest some time into improving your website’s search engine optimization, anything you can do to attract more customers is the best place to start.

Professionalize your side hustle

Customers are far more likely to buy from a small business if they believe it to be professional and confident that it will meet its aims. So, anything you can do to give your side hustles an air of authority, from using a virtual address for a home-based business to having a professional logo design, will help get the customers onside and increase the chances that they will buy something from you.

Ramp up production

If your side hustle involves selling a physical product, you will want to increase production before making your side hustle your full-time job. If your marketing strategy works, you will soon have many more people looking to buy for you, and if you cannot meet that demand, your attempts to establish your side hustle as a full-time business might fail. Yes, this may mean working even more complicated when you still have a day job, but it should only be short-term if everything goes to plan. If you have the money, you could hire freelancers to help you increase production, which would take the load off somewhat. 

Do some networking

Networking is a great way to spread the word about your products and services with other people in your niche, which is precisely what you need to do if you want ad many people as possible to take an interest in your business; make sure you have lots of business cards printed up and do everything you can to talk to people and let them know what you dow whether at trade events, conferences, festivals or whatever.

Making your side hustle your main hustle takes time and effort, but if you want to be in control of your destiny, you can make it happen.

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Todd Smekens

Journalist, consultant, publisher, and servant-leader with a passion for truth-seeking. Enjoy motorcycling, meditation, and spending quality time with my daughter and rescue hound. Spiritually-centered first and foremost. Lived in multiple states within the USA and frequent traveler to the mountains.

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