Most people seek advice from a lawyer when they are in a difficult situation of some kind. It’s a scary time, so a law firm needs to consider this when meeting with clients. It’s likely that they will be very nervous, but it’s important that you establish trust with them early on.
If you run a law business, you need to focus on making your clients feel comfortable when they come to see you, so you can build a strong working relationship with them. Here are a few things that might help.
Get Your Office Setup Right
Getting your office setup right is the first step, and it’s an important one. People often make the mistake of creating a law firm office space that is cold and clinical. This is not very welcoming for clients and it doesn’t help put them at ease.
Try to find a space that’s quiet and has lots of natural light. If it’s dark and dingy, your clients will feel the opposite way about coming to see you. You should focus on making your waiting room comfortable too – put comfortable furniture in there and decorate it nicely. Keep lots of magazines and other things to entertain people too, so they don’t feel anxious while they are waiting.
You need to make sure people understand what you are going to do for them before they come and see you. Your marketing strategy can help with this, but it’s important that you communicate well when clients come in.
When a client comes into your office, be friendly and open from the very start. You might have a legal discussion with them later on in the meeting, so being friendly from the get-go will help build up trust between you both. It will also give your clients confidence in what you say to them – if they feel good about how you work, they will be more inclined to pay for your services.
Make sure that your clients can always get in touch with you when they have questions. If they’re feeling nervous, having you there to explain things will put their mind at ease.
Personalize Your Interactions With Clients
Everyone is different, and they like to be spoken to in a certain way. You need to make sure that you personalize your interactions with clients – this means understanding what kind of approach they like before you speak to them.
For example, some people may feel more comfortable if you don’t talk about the law right away – instead, they might want to chat about things that have nothing to do with their case at first. If you don’t account for individual preferences like this, it will put people off coming back for more sessions.
Once you’ve had a few meetings with clients and established how each one prefers things, it will become easier to deal with them on an ongoing basis. You should also make notes of details about their life. Asking about their family etc can make a big difference.
Follow these steps and you can make your clients feel a lot more comfortable when they come to visit you.