It seems that digital business opportunities have been sprouting up everywhere for a while now. It’s pretty incredible how many people can begin an online business without needing an office. They can start a business with minimal expenses. And co-owners don’t even have to meet in person to enter their business together. Thanks to the connectivity of the internet, the options are endless.
Furthermore, with Smartphones in everyone’s pocket, your marketing efforts have 24/7 access to your customers.
So, how do you differentiate your business from all the new and ever-expanding digital firms? Is it possible, or is there too much competition online to cut through that digital fog and online noise? In this post, we’ll discuss why standing out is more than possible and how to do it:
Consider Your Digital Business
It’s a good idea to consider your digital footprint around the web. By this, we mean precisely where your digital business can be found. It might be, for instance, that a TripAdvisor listing for your company has been reviewed many times. If you’re not active on that platform, you will have no idea what they say.
For instance, a blog post discussing your online services could shift how people perceive your business. Finding such a post and responding with sincerity to the person who has written it could help you as a marketing tactic or provide you with a way to solve their problems with your products or services.
Consider Your Brand Identity
Your offline brand identity may be dissimilar to your online identity. But, unfortunately, that’s also just the way of the world now. For instance, think of RyanAir, a standard airline providing cheap airfare in the United Kingdom, with limitations such as not flying to the United States.
On the ever-rising social media app TikTok, they enlisted the help of an influencer named Olivia Neill to post catchy memes regarding the airline on its official account. Some of these posts have hundreds of thousands of ‘likes’ and millions upon millions of views. Putting your brand in the hands of a famous teenager may make some owners nervous, but you can’t argue with the results.
You might have to break the mold from the traditional to embrace a fantastic marketing gimmick.
Consider Your Local Online Scene
Of course, when we place our digital business on the internet, it’s essential to think of the context that it will be seen. Sometimes, companies do their best to appeal globally, and that’s fine too, but might it be worth ensuring you have local pages ready to go.
This way, you use SEO while also being more direct to people who may need your services. For instance, an excellent landing page on each website serves as a brilliant means of connecting with a local area, be that on a city-by-city or town-by-town basis.
Think if you were the consumer, would you be more likely to use the services of a graphic design company if it had a particular page detailing the work it’s carried out for firms in your local town? It might just be that this local connection helps you feel a sense of trust and kinship in that service.
Use The Power Of SEO
Search Engine Optimization is, of course, an essential prerequisite if you aim for natural and organic traffic online. That said, it’s necessary to understand that many firms are beginning to understand the concept of SEO practices and what they imply. For this reason, we mustn’t just do the bare minimum.
Luckily, it’s not as if many firms are capable of keeping up with the best SEO practices at all times, nor do they have the capacity to constantly keep up with Google’s changing algorithm, which weights links based on ever-changing factors. For this reason, it’s essential to use the SEO Services of dedicated firms able to keep up with that demand while placing your business in the best possible search ranking position.
Vary Your Approach
Of course, variety is the spice of life, and it’s also that which finds engagement online. Varying your marketing approach should be essential. This means using social media ads, sponsoring influencers, and online advertising such as videos that play before YouTube videos to get the word out there. A multi-pronged approach is essential.
Some brands are so influential that they almost become a household names. Think of the multi-pronged effort the developers behind smartphone game Raid: Shadow Legends took to sponsoring influencers. Now, many online communities know their name to the point where they become something of a meme. That’s good for the brand, and it took casting a broad but still direct net in the kind of marketing they invested in.
To summarize, it’s essential to focus on how you can cut through the digital noise. If you consider your digital footprint, your brand identity, and your local online scene, leverage the power of SEO, and keep your approach varied, you’ll find yourself in the best possible position.