At the height of the pandemic, your in-person business quickly turned into online activity. You certainly won’t miss the days of Zoom dance classes and working from home; your company was always meant to be studio-based. As a small business in the creative industry, now is your chance to see huge growth in the upcoming New Year as long as you put your best foot forward and focus on strategies that will yield the best possible result. Here are five must-dos for every dance studio owner to implement today.
A Safe Dance Studio
Making sure your studio and building are as safe as possible for your dancers should be your number one priority. Business insurance and building insurance will cover you against specific incidents, but you need to make sure you have the basics covered. First of all, check out all of the fire exits and make sure you have fully functional fire alarms in place. You may also want to secure the building during class to stop intruders from entering the building. Finally, it would help to look into resin flooring specialists for your studio floors. Not only is resin non-slip, but it can reduce the number of risks regarding tripping and other types of accidents. It’s a cost-effective solution and highly safe for those using it daily.
An Excellent Website
If you want to grow your business in the upcoming year, your website needs to be functional, smooth, and professional. Ensure you include all of the relevant information required, from term dates to the types of classes you do. A potential client will want to know as much as possible before they book into one of your classes.
Scheduling software is vital as a dance studio owner. Not only will this help you to stay on top of your students, but it also creates a great user experience. There are several professional software out there that will help you stay organized with your studio and classes.
A Supportive Dance Studio Environment
It is essential to create a supportive environment as a teacher, whether teaching children or adults. People are likely visiting you to let off steam, have some fun, and learn a new skill, so make sure you always have this at the forefront of your mind.
Guest Teachers and Experiences
Your dance school doesn’t have to be based in a studio, and you can take your students on theatre trips and bring in guest teachers. Learning from other people will help your students feel inspired, and it will expose them to new genres they might never have heard of before.
As soon as you start making these changes, you will notice heightened interest in your business, and your profits will begin to rise. When you focus on the customer experience, everything becomes more enjoyable to your students, and they will start to refer their friends too. Put your focus on these areas at the start of the New Year, and your dance studio is set to shine.