There is often debate whether blogging is a valuable tool for your business or not, with the rise in social media and video platforms. However, blogging could not be more relevant to your business and can positively impact its growth in many ways.
With over 4 billion people using the internet, you can get your business in front of plenty of eyes with the right strategies. Therefore, your blogging strategy should be taken as seriously as any other marketing strategy in your business that will enable you to increase your online visibility.
Here are 4 benefits of having a blog for your business.
1. Drives traffic to your business
Every business strives for more traffic to their website, and a blog can be a key factor in increasing views. By creating helpful and insightful blogs, you are already increasing your chances of showing up on the search engine results page (SERP) and, therefore, driving organic traffic (that is completely free) to your website. This, in turn, increases your chances of being found by potential customers as they search the internet for solutions that your business is solving via its blog.
2. Blogging increases conversion rates
Blogs that have lead magnets and an effective call-to-action are likely to increase conversion rates. Every visit to your website is a prime opportunity to provide users with even more value so that you can, in turn, obtain their information. This extra value is most commonly in the form of a free guide, ebook, tutorial, webinar, discount code, or anything that would attract your ideal customer and are called lead magnets.
Lead magnets enable you to convert users as long as you use an attractive offer and call-to-action. Once they have exchanged their information for your lead magnet, you then have the means to warm them up further via email marketing.
3. Long term results
As long as your blogs are highly engaging, competitive, provide value, and are optimized, they will continue to drive traffic 24/7 and for a very long time. Blogs are valuable content that can be shared on social media to drive users to your website. In addition, they can be repurposed into other forms such as video content and have the potential to rank well in the SERPs. This means the possibilities are endless, and the traffic can keep on growing.
It has been reported that 1 in every 10 articles are evergreen, which means they could be the source of the majority of your traffic later down the line.
4. Boosts credibility
Having a blog on your website enables you to write about your potential customer’s problems and your advice on how they can solve them. You can also use the space to write about your business, enabling customers to get to know you better and connect with you more. Over time, users will get to know your brand, learn to trust you, and in turn, will boost your credibility.
Credibility will help grow your brand into new markets. Whether you already have a website or are looking at building one for your business, incorporating a blog should be high on your priority list. Just remember that your blog is a part of your website, which should be full of value, attractive, and functional. A technical specialist, such as My Business Venture, will be able to help you build the best-performing website for your business.