If you’ve done any kind of research into what makes a business successful (and if you’re a business owner, that’s definitely something you need to do), then you’ll have come across the phrase ‘content is king’ and been told numerous times that having good content on your site and across your social media channels is non-negotiable.
It could be that you’ve gone ahead and created your content using all the advice and tactics that you’ve read about and never really questioned it, but understanding why content creating is important is a good idea; it will help you make the right choices for your content in the future. With that in mind, here are some of the reasons why you need to create good content.
SEO
SEO, which stands for search engine optimization, relies on good content to ensure it does what it’s meant to do – without content, SEO just wouldn’t exist. Although it can be a complex subject, in essence, SEO is about incorporating various keywords and phrases into your content – the kind of thing that people would be searching for online. The better you can do this, the higher you’ll end up in the search engine rankings, and more people will click through to your site. Of course, it’s not just keywords, and things like making sure your content is useful and that it contains links is also important, but there’s a lot to think about, and it’s often best to outsource this work.
If you do decide to outsource, you’ll want to find a partner who understands your sector, and no matter whether you need SEO for moving companies or SEO for finance services or SEO for anything else, if you do that, you’ll get the right results and appeal to the right audience.
Builds Trust
If you want people to buy from you, you need to show them they can trust you. Trust is massively important in business, and if you hadn’t thought about it before, just think about how you feel when you buy something. If you’re even the smallest bit unsure about the business you’re buying from and you don’t know if you can trust them, you’ll hesitate before making your final choice, and that hesitation might mean you don’t buy from them at all (especially if you happen to find a more trustworthy business in the meantime).
Your content can help people know they can trust you, as long as you write the correct things. Your content needs to be full of explanations and information that proves you’re an expert in your field. In that way, people will trust you more and be happier to buy from you.
Builds Your Brand
Once people know they can trust you, you can use your content to spread the word about your business through those new loyal customers. Make your content interesting enough that people want to share it, and more and more customers will start finding out about you and choosing your business to buy from.
Your blog can be useful for this, but what you really need to focus on if you want shareable content is your social media posts. Create them with sharing in mind and your content could be what builds your brand in an almost effortless way.
