Facing the prospect of scaling your small business is an excellent problem. But make no mistake, it’s a challenge. Of the businesses that fail to make it beyond their second year of operations, failing to grow effectively is routinely listed as one of the most common reasons businesses don’t make it. As such, you must ensure you know how to scale effectively.
Here are a few considerations worth making.
Growing your team
Your business’s needs and responsibilities are likely to grow alongside it. To that end, you need people to fill more roles to keep up with those needs, whether salespeople, support staff, customer service operators, or otherwise. You must ensure you can access the specialized labor you need by improving your hiring processes.
Some businesses will also work with recruitment agencies to ensure they can fill the vacancies they’re creating.
Expanding your tech
Most modern business is powered by information technology, a reliance that seems to grow exponentially the more significant your business gets. Instead of a few disparate PCs to serve as workstations, you might need to start looking at implementing networks, servers, and the security of such operations. To that end, you want to ensure you’re getting the right technology to suit your needs without going over budget, which is where technology consulting services can come in. You don’t need to be an expert to ensure you get your tech right. You can work with the experts and get their advice instead.
Systemizing your processes
The larger your business becomes, the more costly that inefficiencies can become. One slightly inefficient work process in your team’s workflow might not be much. But when it’s replicated time and time and time again by a growing team, it can become a significant problem. It might be time to examine the process organization and systemization question. Being better organized and more able to streamline specific processes to be easily replicated efficiently can help you cut a lot of the waste out of your business.
Reaching new markets
A more significant business will require more revenue to keep it thriving, so you will need more customers. To that end, you must consider how you will scale your marketing. This doesn’t just mean pumping more money into online advertising or whatever marketing methods you’re already using. You have to think about new marketing methods, including ones better suited to your size business. You might have more budget to consider avenues that weren’t previously available to you, after all.
Meanwhile, if you’re a SaaS startup, you can utilize product-led content to expand your reach into new markets. By tailoring your content to address these untapped audience’s unique challenges and preferences, you can position your products or services as a solution to specific needs. This approach involves creating content that speaks directly to the new market’s pain points, aspirations, and cultural nuances. You can find out what product-led growth looks like before diving knee-deep.
The pressure to scale successfully can be pretty intimidating, but it’s worth planning it out and ensuring you have a whole idea of what you need and what funding you need to invest into getting it all.
