The fitness world has always been relatively secure from a change for one simple reason – people will always strive for healthier lifestyles. Yet, as enforced gym closures over the last two years led many people to discover, in-person fitness setups are no longer the only or even the most efficient ways to get health in check.
While this hasn’t entirely left the industry in complete meltdown, it has, at least, led to realizations that more needs to be done to make even professional fitness accessible. Of course, as is true across all industries, online presence plays a massive part in that. Still, many fitness-based enterprises also realize that continuing to appeal to existing clientele further relies on the release of cutting-edge mobile apps for the following reasons.
Taking control of attendance
Gym attendance is rallying as life returns to normal, but it’s still a way off where it was before the pandemic. This is mainly because fitness companies are losing touch with key audiences, which a well-designed mobile app could help address. Indeed, sending notifications to client phones when they aren’t even thinking about you can ensure accountability which means your fitness equipment enjoys higher use levels. The ability to track workouts and offer rewards etc., for regular attendance can also work wonders for motivating even your least enthusiastic audience members. Even better, the data available through honest collection across these apps can help you to tailor fitness experiences that are far more likely to convert in general.
Diversifying your fitness efforts
Hybrid fitness and even fitness efforts that make way for things like healthy eating and wellness classes are all the rage. Only by diversifying with this in mind can you continue to outstrip your rivals and enjoy success. Unfortunately, in-person diversification can get costly, but apps provide an affordable and easy way to make room for this. For one thing, the option to live-stream classes through your app brings a hybrid approach within easy reach regardless of software elsewhere.
Meanwhile, the ability to collaborate on things like cooking courses uploaded directly to your app means more content for less and more coverage as a direct result of that.
Building trust through community
The community has always been a valuable aspect of loyalty and trust in business. Still, it can be difficult in a society based on solo workouts or classes that lack socialization. Luckily, apps have your back here, too, thanks to inbuilt chat options and forums that can see your members and your team communicating like never before.
By putting effort into this using dedicated team members to keep an eye on comments/start exciting discussions, you can undoubtedly enhance the trust your company enjoys overall and the loyalty that clients show to your brand because of it.
Bringing an app on board can feel like another consideration that your fitness company doesn’t need, but it’s a step you’re going to want to take for these reasons and many more.
