Stay in an industry long enough, and you’ll undoubtedly sit in the crowd at a business event. It could be some award ceremony for actors, a keynote for a brand-new piece of technology, or even a show your company is putting on. If you’ve attended some business events before, you might know that they can blur together. Go to enough of them, and you probably won’t even remember your events.
This is because business events can get a little boring. Unless there’s a new announcement, you’ll probably not remember any corporate event. At least, that’s for the majority of events! If you’re willing to put in some effort, then there are a couple of things that you can add to the event planning stage that will turn heads and make it more memorable.
Offer great hospitality at your events
One of the best ways to make your event memorable is by offering fantastic hospitality. Don’t even treat it like a regular event. Instead, consider how to entertain your guests and make them highly comfortable. This could involve corporate event catering, hiring a DJ for music, or even bringing in some comfortable furniture for your guests.
These are just a couple of great examples of how you can make your guest feel more comfortable and entertained, but you can just as quickly take notes from the hospitality industry to see what you could improve. The better you treat your guests, the more likely they’ll return and remember your business event!
Connect your event to social media
Having a big event is great, but you’ll probably not remember much unless you take plenty of photographs and record videos. But even then, where will you put the content you make? Where are the pictures going to be hosted? Where will you show the videos? The answer is simple: social media. Social media is a fantastic place to show off your event because there’s a massive audience of billions of people. With so many eyes that could potentially see your event, it will get a lot of exposure, and people will remember it–especially if something fun happens. It’ll be recorded on social media, and everyone can return to your hashtag to relive those memories!
Don’t host an event if you don’t have something exciting
Let’s face it; events can get boring when nothing is memorable or exciting. Imagine if Apple hosted a keynote but didn’t announce any new products, and all they did was talk about their existing ones. That’d be incredibly boring, and you’d only remember it because it was such a lousy event. But if you have something exciting to share or a real purpose for hosting a business event, you must make it much easier to generate hype and make your event far more memorable.
