Marketing

Expert Tricks For Marketing Your Small Business

In a competitive market, growing your business is impossible without an effective marketing strategy. 

However, unless you’ve got a marketing degree under your belt, it can be difficult to know where to start, especially if your budget is on the smaller side.

With that in mind, here are some expert tricks to help you grow your business.

Find Your Local Audience Through Every Door Direct Mail.

Many consumers prefer supporting local businesses over more established chains. However, this is near-impossible for them to do, if they haven’t heard of your brand to begin with. In this case, Every Door Direct Mail can be incredibly useful. 

This process allows you to send out marketing materials such as flyers, mail and invites to business events to people living within a specific catchment area. This helps to put your brand on the map and encourages them to visit your business in person! 

Make A Name For Yourself At A Trade Fair.

Many consumers consider credibility to be a key factor when it comes to spending money. If they believe in you, your brand, or the services you offer, the easier it will be to both obtain and maintain their custom. 

This means that you need to present yourself as an industry leader from the get-go, as opposed to waiting until you’ve found your stride. For example, you should attend as many trade fairs as possible. Whether you sign up to give a talk or setup a booth, this gives you the opportunity to showcase your insight and skills from the word go! 

Hand Over Your Socials To The Experts.

Without social media, you will struggle to build a following for your business, given the fact that social media influences over 71% of consumer buying decisions.” While you may be interested in managing your social media yourself, especially as there’s nobody who will understand your brand as much as you do, specific skills are required to bring forth the best results on social media. 

For example, while you may have an idea in mind of the message you want to convey, you may not know the first thing about graphic design or photo editing. This means that the end result is lackluster and unprofessional. 

Hiring a social media marketer will allow you to up your socials game so that you receive more interactions and sales conversions! 

Don’t Forget About The Power Of Good Customer Service.

News flash! The quality of your customer service can still make or break your business. This is because bad news spreads quickly, and a potential customer will only have to hear a single negative thing about your brand in order to disregard it entirely.
 
However, when customers have a positive experience with your brand, they are more likely to recommend you to others! Given that “92% trust word-of-mouth product recommendations,” this can help you build a solid and dependable customer base. As such, good customer service should remain at the heart of everything you do.

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Todd Smekens

Journalist, consultant, publisher, and servant-leader with a passion for truth-seeking. Enjoy motorcycling, meditation, and spending quality time with my daughter and rescue hound. Spiritually-centered first and foremost. Lived in multiple states within the USA and frequent traveler to the mountains.

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