How Business Premises Reflect Branding

Branding must be a constant throughout your business activities. When we think of certain businesses, we often focus on the premises and buildings they operate out of, especially if that’s an essential element of our products or services. So, for example, purchasing a whisky bottle is often accompanied by the idea of many oaken casks sitting there, allowing the taste of the spirit to develop and become rich in tone. If a company can leverage this imagery in its marketing, it may inspire a purchase.

But of course, companies that welcome customers onto premises, perhaps to sell products or to provide access to equipment (like in a gym) or professionals (such as in an educational institution or clinic) will also see how their building influences those in attendance and can inspire the return of loyal customers or clients.

In this post, we’ll explore how the often-overlooked details of your business contribute to your branding, why this matters, and how to address it effectively.

Signposting & Safety

Signposting is crucial when determining safety within a building. Without it, the easiest and safest route from place to place, and most importantly, the evacuation route outside the building, is less clear than it should be.

In addition, it’s not just a lack of signposting that can be an issue. Unclear signposting, misleading directional arrows, or obscured interfaces can be problematic. ‘You are here’ signs and directional floor lines can make a significant difference in facilitating healthy traffic flow within your premises, particularly in large buildings where many rooms are off-limits to guests. 

Maintenance & Upkeep

It’s essential to maintain the upkeep of the building. Ensure that maintenance is tracked correctly, errors are reported, maintenance staff are assigned, and agreed-upon actions can be taken with care and speed for the most egregious issues. CMMS software can provide all of this, no matter the premises, from stadiums to warehouses to industrial buildings. This way, anyone you welcome onto your premises will benefit from a positive branding experience, no matter what stage of your business life cycle. This is important whether you need something routine and straightforward done, you need commercial door repair to be carried out, or really anything in between. It’s best to have the right approach for this from the start.

Tracking & Capacity

It’s essential to make sure you never welcome more people than there should be within the building. This poses a fire risk, and without tracking the people within the building, it’s impossible to determine who has been granted verified access or who might be untrackable. In private buildings, such as corporate offices, it is critical to have everyone sign in and issue guest passes to those within the building. This is also an essential fire safety standard to ensure everyone has evacuated the building at once. It can also help you calculate how many security staff must be present. Sure, capacity limits may not be a ‘noticeable’ detail on the surface, but believe us when we say proper management truly determines the safety of the interior, through and through.

With this advice, you’re sure to see how the details of your business premises represent your brand in the best possible light.