Marketing is an important element of your business and essential to attract customers and build your company’s reputation. When you’re a small business, you may be tempted to handle it yourself or forget about it altogether if you don’t have the resources to employ someone full-time.
There is another option, which is to work with marketers on a freelance basis.
Value for money
The ideal freelancer for your business is one who is experienced and can provide you with good value for your money. Don’t be tempted to go for the cheapest you can find as you could end up paying much more to put it right.
Don’t be put off by a higher hourly rate than you’re used to. Keep in mind that you don’t have to pay the tax, insurance, and all of the other resources it takes to employ someone. Additionally, if for any reason your relationship with the freelancer doesn’t work out, the financial fallout is
In many cases, you can ask them to provide you with a price per project.
Flexibility
Marketing is a career with so many opportunities for specialization. No one can be an expert at content, SEO, web design, PR, social, video, and advertising. True, many marketers are multi-skilled, but you’ll be able to choose the best people for the particular task by using freelancers. For example, you might hire someone to write you a marketing strategy, and then specialists who may be able to offer white label PPC services or video production.
Referrals
Marketing freelancers are a tight-knit community. They engage with each other over the ups and downs of freelancer life. This extends to working with each other on projects and referring other freelancers to their clients. This can take a lot of the work out of finding freelancers yourself in the future. Because their reputation is at stake, then the referrals are often very good.
Up to date knowledge
A freelancer needs to be at the cutting edge of their profession in order to keep up with the latest trends and attract clients. They will invest heavily in their own knowledge and professional development. You will then have the benefit of this knowledge when it comes to your marketing. All of this without having to employ someone or send them on expensive training courses.
Easy to find
Freelancing is a popular career choice in today’s economy, which means that you should have no trouble finding a freelancer to suit your needs. You can ask around for recommendations on LinkedIn or other networks. There are also many platforms such as Upwork and People Per Hour. There are pros and cons to these types of freelancer platforms, so before you use one, read as much as you can from experienced business owners who will be able to provide you with tips.
Key points
You need to spend your marketing budget wisely and freelancers are the perfect way to do that. Take time and ensure that you’re getting the best person for the job.
