Four Creative Ways To Market Your Business

If you are taking the first steps into the world of business, you may be wondering how you can get the word out about your products and make your mark on the planet. There are a few different ways that you can market your business. Here are some of our favorites that will guarantee results.

Radio

Radio is one of the oldest ways to communicate with the world as a form of entertainment. So it shouldn’t be surprising that advertising is considered one of the most efficient ways to connect with people. You could even advertise on Howard Stern and connect with his vast audience. If you do decide to advertise on the radio, make sure that it fits your intended audience. There is no point advertising on a small radio station in Ireland when your company only works in America. Choose the station that works best for you and take it from there.

Flyers

One form to market your business is making a comeback, which is the humble paper flyer. These little bits of paper are a firm favorite with enterprises, especially if you need to target a particular area. It might seem strange, but people love getting junk mail now. There is a feeling of nostalgia as they look at the flyers. Not only is it a great way to let customers know that your services are available in certain areas, but you can also make the leaflets cute or interactive to help people remember that they looked at your flyer. This has the bonus of being stuck to the fridge for future reference if they don’t want your services straight away.

Influencers

It doesn’t matter if you like them or loathe them; there is no denying the pull of the influencer. These social media masters have advertising down to an art, and everyone can use their reach. The thing about influencers is that some tend to be more honest and will review your product instead of churning out the same old stuff. So, if you can, research bloggers and influencers are known for giving honest reviews and interacting on their pages. You might be surprised how a post from them can change how you do business.

Billboards

You might not realize it, but billboards are everywhere. They have become one of those things in the background, and we don’t even know it is there. This might sound like a waste of advertising space, but they can do wonders for your business. Not only are they considered normal, but people will also read the ad several times a day and not realize that they have. Before they know it, they want to buy your product or service, and the billboard has not crossed their minds. Of course, billboards can be expensive, and it depends on where the billboard can be found. Advertising in a small town is a lot cheaper than in Times Square.

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Todd Smekens

Journalist, consultant, publisher, and servant-leader with a passion for truth-seeking. Enjoy motorcycling, meditation, and spending quality time with my daughter and rescue hound. Spiritually-centered first and foremost. Lived in multiple states within the USA and frequent traveler to the mountains.
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